Your Most Powerful Marketing Tool in the Field Is Speaking: Make Data-Driven Decisions with Cooler Pulse
- Nis Elektronik
- May 2
- 3 min read
Who is one of the quietest yet most powerful ambassadors of your brand in the field?The answer is simple: those stylish cooler cabinets showcasing your products!
But what if we told you this valuable asset could do more than just preserve products—it could provide priceless marketing data?
Introducing: Cooler Pulse!
This innovative technology transforms your cooler into a smart data hub, delivering insights that give your marketing teams a competitive edge in the field.
(Cooler: Not Just a Cabinet, But a Data Source)
Traditionally, coolers serve to store products at the right temperature and present them visually. But with Cooler Pulse, this paradigm shifts entirely. Integrated into your cooler, this smart sensor collects critical data that can shape your marketing strategies:
Location Tracking:Is your cooler truly in the most strategic spot? Cooler Pulse identifies the exact location of your cabinet, helping you verify whether it’s placed in a high-traffic area. Instantly detect suboptimal placements and take corrective action.
Temperature Monitoring:Product quality is the foundation of your brand image. Cooler Pulse enables real-time temperature tracking to ensure your products are always presented in ideal conditions. This not only prevents waste but also upholds your brand promise to customers.
Door Open Count & Duration:How engaged are customers with your brand? The number and duration of door openings serve as direct indicators of consumer interest and purchase intent. Analyze interaction patterns by location and time of day to optimize promotions and inventory management.
People Presence in Front of the Cooler (Count & Duration):Here’s the real game-changing data! Cooler Pulse measures how many people pass by your cooler and how long they dwell in front of it. This data enables:
Foot Traffic Analysis: Identify which stores or in-store locations attract more attention.
Engagement Measurement: See how long people actually interact with your cooler instead of just walking by. This is a key metric to evaluate the effectiveness of your visual materials or product placements.
Campaign Effectiveness: Monitor increases in foot traffic and dwell time during specific promotions to evaluate campaign success directly in the field.

A Broader Ecosystem: Asset Tracker Integration
The power of Cooler Pulse goes beyond just the cooler. Our system seamlessly integrates with Asset Tracker, which monitors your other valuable in-store assets. What benefits does this bring to marketing teams?
Promotional Consistency:Are your stands, banners, or other promotional materials actually positioned next to your cooler as intended? The Cooler Pulse and Asset Tracker integration confirms whether all marketing elements are aligned and in the right place—eliminating messy or incomplete campaign displays.
Inventory Management & Security:Prevent valuable marketing materials or company-owned assets (like special display units) from being misplaced or misused. Knowing the exact location of your assets helps protect your marketing budget.
Campaign Coordination:Ensure all promotional components are present at the same location so your integrated marketing campaigns are executed flawlessly in the field.
Cooler Pulse's Benefits for Marketing Teams
With Cooler Pulse, marketing teams can:
Optimize ROI:Measure the effectiveness of cooler placements and in-store marketing materials to maximize return on investment.
Make Data-Driven Decisions:Base strategic placements, campaign planning, and budget allocation on real-time data—not guesswork.
Conduct Competitive Analysis:Traffic and engagement data at specific points can offer indirect insights into competitor activities.
Understand Consumer Behavior:Gain a deeper understanding of real shopper behavior at the point of sale (interest level, engagement time) to craft more impactful marketing messages and visuals.
Achieve Operational Excellence:Knowing your marketing materials are in the right place and functioning properly (like temperature control) protects your brand image and enhances customer experience.
Cooler Pulse is a revolutionary tool offering marketing teams powerful insights from one of their most important touchpoints in the field—the cooler. Your coolers are no longer just display units—they're smart data sources fueling your marketing strategies. With Cooler Pulse and Asset Tracker integration, take full control of your field operations, make data-driven decisions that set you apart from competitors, and make the most of your marketing budget.
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